Welcome to Wild River Sport & Marine

Family owned and operated since 1999, we are your one-stop shop for outdoor fun in northern Wisconsin. If it's on the water, in the woods or on the trails, we've got you covered!

We are a mufti-franchise dealership with an extensive lineup of ATVs, snowmobiles, boats, pontoons, outboard motors, docks, lifts and trailers. Browse our new and non-current inventory for great deals or save big with our pre-owned models!